La digitalización en la industria de la moda.
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Marcella Wartenbergh is an experienced senior fashion executive who was appointed CEO of AWWG in September 2019. Marcella’s arrival at AWWG has marked a renovated stage for the Group focused on a re:set strategy that has improved sales and the performance of the Group’s brands, accelerated the digitization process of the company and consolidated AWWG’s presence in key global markets.
As part of Marcella’s many years of experience in the fashion industry, it is important to highlight her extensive experience at leading apparel company PVH Corp. Where she held various senior management positions such as Chief Merchandising & Global Licensing Officer for Calvin Klein, President of PVH Europe and Country Manager of PVH Mexico.
Marcella also held global senior management positions for the Tommy Hilfiger brand. Throughout her career Marcella has demonstrated her ability to propel product innovation, leverage brand equity and drive change to positively transform global organizations. Marcella strongly believes that every business should foster an inspiring culture based on collaboration, flexibility and inclusivity.